FOR IMMEDIATE RELEASE – March 4, 2015 – Lily’s Sweets, the leading provider of no sugar added, fair trade chocolate bars, pops and baking chips, announces a new line of dark chocolate bars with 70% cocoa content and sweetened with all natural, plant-based stevia. This new Extra Dark line, featuring an original 70% Extra Dark bar and an 70% Extra Dark with Sea Salt bar, will be making its debut at the upcoming Natural Products Expo West 2015.
“Lily’s existing milk and dark chocolates have proved to be tremendously popular with consumers, but we also have heard from those who really favor a darker chocolate,” said Cynthia Tice, Lily’s Sweets’ co-founder and president. “We’re responding to that demand with our 70% Extra Dark chocolate bars, which provide such an amazing experience, there’s no need for those looking to cut sugar to settle for traditional chocolates ever again.”
Lily’s Sweets 70% Extra Dark and Extra Dark with Sea Salt bars both are made with Fair Trade cocoa and are sweetened with all-natural, plant-based stevia. With no added sugar, Lily’s Extra Dark bars offer all the flavor chocolate lovers are used to, but with 25 percent fewer calories. The 2.8 oz. Extra Dark bars have an MSRP of $4.99 and will be available through UNFI starting in May 2015.
In addition to the Extra Dark bars, Lily’s Sweets is debuting at Expo West a new single serve 55% Dark Chocolate square. Each square is 0.35 oz. and comes in a 60-count box, ideal for foodservice retailers. The new 55% Dark Chocolate squares will be available to retailers later this year with an MSRP of $0.79-$0.99.
Also at Expo West, Lily’s Sweets is offering a preview of its limited edition 2015 holiday bar line. Lily’s 40% Chocolate with Hazelnuts & Milk bar and Dark Chocolate & Cinnamon bar have an $4.99 and are available now to retailers for pre-order.
All of these products join Lily’s line-up of no sugar added Dark Chocolate Premium Baking Chips, 55% dark chocolate bars and creamy milk & chocolate bars – Lily’s Salted Almond and Milk bar was recently selected as a winner in Prevention Magazine’s 2015 Cleanest Packaged Food Awards. The company’s entire family of products is made with fair trade chocolate and non-GMO ingredients, and are certified gluten free. In addition, in honor of the company’s namesake, Lily’s pledges a percentage of profits each year to support children with cancer.
Those looking to sample or learn more about the new products can do so at Natural Products Expo West, in Anaheim, California, March 6-8, booth #2898A. More information about Lily’s Sweets and the company’s entire line of products can be found at www.lilyssweets.com.
About Lily’s Sweets
Founded in 2011, Lily’s Sweets has quickly become a leading maker of all-natural, indulgent chocolate treats sweetened with stevia, the natural plant-based sweetener that is virtually calorie-free, and has a very low glycemic index. The company’s products are Certified Fair Trade, non-GMO, certified gluten free, have no added sugar and offer 25% fewer calories than conventional chocolate. Each year, in celebration of its namesake Lily, a young cancer survivor, Lily’s Sweets pledges a percentage of its profits to non-profit organizations that support children with cancer. Lily’s chocolate bars and baking chips are available in natural, specialty and grocery stores across the country. For more information, please visit www.lilyssweets.com. Additional information is available on Facebook and Twitter.